The open secret of quality
ANA GARD invests time, effort and knowledge into finding the best pieces available. For good reason.
It is only the last few decades that brought us the era of flat pack furniture made of light chipboard for easier non-professional assembling, but also for reducing price of intercontinental factory-to-market transport.
Consequently, the furniture's life expectancy drastically fell, and that shortcoming became the source of profit: today, the largest players in the global market are not competing in longevity of their furniture, but in selling as much short-lived products as possible.
Common sense tells us that the low quality of such furniture is not the only problem: no amount of fair trade initiatives can annul the impact of such mass production on our environment.
Someone could easily argue that chipboard furniture won and that quality furniture is part of our history.
But let us reveal you a 'secret': Quality furniture is everywhere.
Not only that this country is the cradle of Chippendale, Hepplewhite, Sheraton, Morris and many other furniture innovators of the past - even today, there are plenty of British manufacturers for whom the quality of their products is not the matter of profit, but of honour.
Their chairs, armchairs, footstools and other pieces, made five, fifteen or even fifty years ago, are still in good shape and more than usable.
But, people are giving up from them, for different reasons: the upholstery is worn out; the paint is scratched; old-fashioned textile design; too big or heavy for the new home; 'It's grandma's style'...
So, ANA GARD is, in fact, involved into kind-of search & rescue mission: in auctions, in second-hand or charity shops, at car boot sales, in warehouses and even online, there are plenty of great items, waiting to be saved.
ANA GARD knows what to look for and how to recognize it, but also has a strong motive to commit time and effort to the quest: with each revived piece, we provide you with enjoyment in furniture quality and aesthetics which preserves lives of trees, as well as quality of our everyday life.